Product Design

Art Direction



Dr.Squatch provides organic and natural handmade soap, shampoo, and other personal hygiene products to men who want to feel like a man, and smell like a champion.


Dr. Squatch is a personal care brand that focuses on products using natural ingredients marketed specifically to men. Since the target audience is young males looking for organic personal hygiene products, the brand was envisioned to have a sophisticated outdoor look.

E-Commerce Website

As Dr.Squatch grew as a brand, they needed a website to support its evolving business and expanding product line.

Business Alignment: The homepage aligns with the growth and evolution of the Dr. Squatch brand. It reflects the brand's values, identity, and positioning. The design, content, and overall user experience conveys the brand's message consistently and cohesively.

Brand Storytelling: As the brand evolves, the homepage continues to tell the brand's story and engage users. It includes sections and elements that highlight the brand's mission, values, and unique selling points. Engaging storytelling elements, such as videos, customer testimonials, and interactive features, captivate users and create a memorable user experience.

Clear Navigation: A user-friendly navigation menu is essential for the homepage. It allows users to easily explore the different sections of the website and find the information they need. The navigation is intuitive and well-organized, enabling users to quickly locate the expanding product line.

Conversion Opportunities: The homepage provides clear opportunities for users to convert, such as making a purchase or signing up for newsletters or promotions. Strategically placed call-to-action buttons, discounts, or incentives can encourage users to take the desired actions and contribute to business growth.


Dr.Squatch needed a unique experience for the user to be able to build a one-time bundle or a monthly delivered soapscription.

Customization Options: The Soapscription page provides users with customization options to build their desired bundle. This can include the ability to select specific soap scents or variants, add-on products, or choose the frequency of deliveries (one-time or monthly). Offering these customization options allows users to tailor their experience according to their preferences and needs.

Subscription Management: For users who opt for the monthly Soapscription, it is important to include features that allow them to manage their subscription easily. This can include the ability to pause, modify, or cancel their subscription directly from the Soapscription page. Offering a user-friendly and hassle-free subscription management process can contribute to overall customer satisfaction.

User-Friendly Interface: The page has a user-friendly interface that guides users through the process of building their bundle. Clear instructions, intuitive controls, and a logical flow is implemented to ensure a seamless and effortless experience. Users are able to easily navigate and understand how to make their selections.

Clear Product Information: Providing clear and concise information about the available soap variants and any additional products or benefits associated with the Soapscription is essential. Users have access to detailed product descriptions, ingredients, scent profiles, and any other relevant information that helps them make informed choices.

Transparent Pricing: Clearly displaying the pricing structure of the Soapscription options is crucial for building trust and transparency with users. Providing a breakdown of costs and any discounts or savings associated with the monthly subscription compared to one-time purchases can help users make informed decisions.


Selected Works